OVERALL RATINGS UP 25 PERCENT; YOUNGER AUDIENCES TUNING IN
Scoring an average Nielsen Household Rating of 1.08 (727,000 Households) last weekend at Michigan, NASCAR RaceDay continues to demonstrate tremendous growth as the definitive NASCAR pre-race show. The Michigan show peaked at 1.34 (899,000 HH) and year-to-date, NASCAR RaceDay is up 25 percent over last year’s pre-race show on SPEED, with much of the growth coming in younger demographics.
“The chemistry between our on-air team — John Roberts, Jimmy Spencer, Kenny Wallace and Wendy Venturini — is incredible,” said Chris Long, VP of Studio Production for SPEED. “That’s the key to the growing popularity … it’s the people you see on camera, and dozens more behind the scenes, working their butts off each week to bring NASCAR fans an entertaining and informative show.
“We’ve done a lot to increase the show’s appeal, including infusing it with more music and updating graphics packages,” Long added. “But at the end of the day, it’s the people. This team is delivering week in and week out and the fans are responding to it.”
Fourteen of the year’s 24 episodes of NASCAR RaceDay have enjoyed double-digit ratings growth, including five of the last seven. Ratings among Men 18-34 are up 43 percent from a year ago.
SPEED, celebrating its 10th anniversary in 2006, is the nation’s first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 71 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.